Bridging the Gap Between Science and Community
We are living in a time when misinformation has gained momentum, putting the scientific community at a disadvantage. Our society has become increasingly digital, and dependant on platforms like Twitter, Facebook, and Instagram for news and social interaction. In order to raise awareness of the value of science, the scientific community needs to adapt and fill existing communication gaps, take control of scientific narratives, and connect with audiences.
Speak Science Simply is an outreach program that aims to provide individuals involved in science and research with the skills and confidence to communicate effectively and share their work with the general public. Launching in 2021, the program will be open to the public, including interested participants from across scientific fields, and will be led by a multidisciplinary team from Concordia University of Edmonton’s Faculties of Science and Education with the support of leaders from the institution and experts in communication, including Take Roots Consulting.
Creating the Foundation for Success
To communicate effectively, the scientific community must ensure messaging is tailored to its audiences, delivering the right message, on the right platform, at the right time. Speak Science Simply has been designed to be applicable across fields and, through eight engaging modules, will provide the foundation and skills needed to connect with government, industry, and the community.
- Persuasive Science Storytelling Techniques
- Science Interview Toolkit
- Leveraging Social Media for Science
- Writing Science Simply and Succinctly
- Communicating Data and Statistics
- Navigating Scientific Controversy
- Communicating Science for Policy
- Communicating Science for Industry
The program will launch in 2021 and more information will be available in the near future. For more information, please contact Dr. Cecilia Bukutu.
- Dr. Cecilia Bukutu, Faculty of Science
- Dr. Patrick Kamau, Faculty of Science
- Dr. Emmanuel Mapfumo, Faculty of Science
- Dr. Brent Bradford, Faculty of Education
- Dr. Ramses Ilarraza, Asst. Vice-President, Research
- Dr. Isha Katyal, Director, Industry and Innovation
- Ms. Bridget Burgess, Communications Specialist
Concordia University of Edmonton strongly believes in the moral obligation of post-secondary institutions with science programs to ensure that research findings and other scientific information are appropriately and effectively disseminated to the public.
Speak Science Simply is funded by the Natural Sciences and Engineering Research Council of Canada (NSERC) under the Science Communications Skills grant 555678-2020. We acknowledge the support of the Natural Sciences and Engineering Research Council of Canada (NSERC). Nous remercions le Conseil de recherches en sciences naturelles et en génie du Canada (CRSNG) de son soutien.
Research at Concordia University of Edmonton is also supported by the Research Support Fund, a Tri-Agency initiative that assists Canadian post-secondary institutions with costs associated with managing research funded by the federal research granting agencies.