China, Brazil, and western Europe have been identified as the three priority areas for CUE’s internationalization. China and Brazil are members of the BRICS, an association of five major emerging national economies. Both countries are known for their significant influence on regional affairs. The five BRICS countries represented over 3.1 billion people, or about 41% of the world population. The five nations had a combined nominal GDP of US$18.6 trillion, about 23.2% of the gross world product.
Who should attend?
These courses target primarily business executives in emerging economies, as their trading volume with China has been increasing steadily.
There is a strong and growing demand for business executives to learn China from a comprehensive yet practical (i.e., hands-on) perspective. The content covered in Chinese Society: People and Government—which includes topics about the Chinese culture, history, economy, society, politics, and governance—will allow professionals working with China or aspiring to do so to improve their ability to navigate China’s business environment and create value for their organizations.
More technical, the course Powering Growth with China discusses trading regulations, equipping professionals in import/export businesses to develop reliable Chinese supply chains.
Chinese Society: People and Government
An examination of the central features of China’s transformation into a global power. Such features include China’s modern history events, economic models (state-planned economy and private led-economy), state-society relations, urbanization processes, and population governance strategies.
Course learning outcomes:
After successfully completing this course, you will be able to:
- Understand the major events that led to the transformation of China from a rural society to an economic powerhouse.
- Outline China’s main historical events between 1949 and 2019 and comment on their relevant to the international community.
- Draw distinctions between China’s economic development models and strategies
- Discuss Chinese affairs in a professional setting.
Powering Growth with China
Powering Growth with China provides the insights and tools to bridge that difficult gap between the desire to do business with Chinese firms (vendors and clients) and the real-life execution of a China-centered supply chain strategy.
Course learning outcomes:
Over five sessions, this course will develop knowledge on the following topics, all centered in China:
- History and transformation of the country’s socioeconomic development models and strategies
- National strategies and regulations
- Business environment, including business etiquette, frauds and scams, due diligence, and the dangers of engaging in corrupt practices
- Business establishment options and intellectual property protection
- Sourcing, marketing, and sales.
|Course Code||Day||Time||Dates||Total Hours|
|M T W R F||5:00 pm – 8:00 pm||October 18th – 22nd, 2021||15 hours|
|Powering Growth with China |
|M T W R F||5:00 pm – 8:00 pm||November 8th – 12th, 2021||15 hours|
Format: Due to COVID-19, courses scheduled in the Fall 2020 semester will be delivered online.
Course Fee: $1,250 + GST (CAD) per course
About our instructor: Dr. Marcella Siqueira Cassiano
- PhD in Sociology at University of Alberta, Canada
- Master Degree in Sociology at Shandong University, China
- Seven years of experience with the Chinese market in the areas of marketing and procurement.
- To know more of Dr. Cassiano, please visit here.