EMAIL MARKETING – GENERATING LEADS & REVENUE
Generating and nurturing warm leads should be part of an effective business marketing strategy. In this course, you’ll learn how to design an effective lead magnet, how to build a list of warm leads, and how to convert those leads into sales.
Wednesdays
Online Asynchronous
No Prerequisites
Outcomes
- Provides small and mid-size business owners with top strategies to effectively generate warm leads from their online channels, including social media and websites.
- Participants will understand the importance to further the relationship ‘off line’ by continuously adding value through an effective email marketing strategy.
- Participants will learn effective strategies to use across online platforms to grow their email list and subsequently generate warm leads for future revenue generating opportunities.
- Participants will understand the importance of a lead magnet and how to effectively invite online users to become a part of their ‘offline’ community [essentially the business’ email list].
Course Schedule
| START/END | DAY | TIME | HOURS | FEES |
| Section D: January 18, 2023 | Wednesday | 6:30 – 8:00 PM | 1.5 | $75 +GST |
| Section E: February 15, 2023 | Wednesday | 6:30 – 8:00 PM | 1.5 | $75 +GST |
| Section F: March 15, 2023 | Wednesday | 6:30 – 8:00 PM | 1.5 | $75 +GST |
| Section G: April 19, 2023 | Wednesday | 6:30 – 8:00 PM | 1.5 | $75 +GST |
Course Instructor
Stephanie Gillis-Paulgaard
Founder & Chief Strategist, Take Roots Consulting
About Stephanie Gillis-Paulgaard
As a Founder and Chief Strategist, I bring over 20 years of experience in the communications industry. In addition, I hold a public relations diploma from MacEwan University in 2005 and a bachelor’s degree in psychology from Cape Breton University, formerly University College of Cape Breton, in 1994.
A lifelong learner, I successfully completed my Canadian Securities Course and attended the intensive 5-day Richard Ivey School of Business for strategic management of investor relations program at Western University.
My background comprises roles as strategic communications counsel, corporate reputation management, public affairs, media relations strategy, and as an instructor.
Questions?
Email us at extension@concordia.ab.ca