CUE Advertising Campaign is an award winner!Posted on: May 9, 2018
Over the past year, CUE has been working with local award-winning creative agency, Calder Bateman, on increasing awareness of Concordia in Edmonton and surrounding areas with our “Discovery” campaign.
Calder Bateman was excited to inform us that our campaign won a 2018 Anvil Award in Calgary this past weekend, for our Out Of Home campaign, as well as a Merit for the Billboard Series, this weekend. The Anvil Awards were developed to honour excellence in advertising, design and development, and to recognize the individuals and organizations responsible for creating this work across the prairie provinces of Alberta, Saskatchewan, and Manitoba. Congratulations to Calder Bateman for some great work!
CUE’s Discovery Campaign
In October 2017, we launched the “Discovery” campaign. The campaign seeks to solidify and express Concordia’s identity and purpose by piquing the interest of Edmontonians, and allowing them to “discover” the message in the creative, just as our students make discoveries at CUE, in their studies and about themselves.
You can see our posters at bus shelters, cruising around the city, Sherwood Park and St. Albert on buses, and transporting LRT riders from station to station in Edmonton.
The campaign continues online and in movie theatres around Edmonton – maybe you saw them at Christmas or Spring Break!