Dr. Mark Loo
Mihalcheon School of Management
Office: HA 332
Education and Designations
PhD Management, Multimedia University Malaysia, 2008
MBA, Bath University, UK, 1990
B. A. Honours Second Upper, National University of Malaysia, 1982
Dr. Mark Loo has over 20 years of international sales and marketing experience in diverse industries including office automation, multilevel marketing, advertising and training consultancy. He had been a Business Representative for Mesiniaga/IBM, Marketing Coordinator and Sales Trainer for Amway managing 55% of national sales, copywriter at Quantum: FCB, Account Supervisor at Ogilvy and Mather and Associate Account Director at Union 45/Publicis before starting and managing his management training consultancy for 12 years until he landed in Canada. He has designed and delivered customized executive development programs for over 100 clients and served as a panel consultant for national institutions of management in Brunei, Malaysia, Mauritius and Singapore. He has also conducted management workshops for corporate clients in China, Indonesia and Thailand. Due to his industry experience, Dr. Loo had been sought to teach BBA and MBA twinning programs from UK, US, Australia and Netherlands since 1990. Dr. Loo taught business at Taylor University College before his appointment at Concordia.
Dr. Loo was admitted as Fellow of the Academy of Marketing Sciences in 2000, and holds trainer certification with the American Management Association and Tack Training UK. Currently, he is the Chair of Education in the Alberta Chapter Board of Directors of the Marketing Research and Intelligence Association.
In his spare time, Dr. Loo enjoys travelling, playing badminton and table tennis, trying out eateries, participating in small interest groups and facilitating Alpha programs.
Professional and Research Interests
Professional interests: Advising, coaching student teams in business plan competitions, developing and auditing curriculum, supervising thesis/dissertation, translating, copywriting, executive coaching, and designing executive development programs in marketing, management, motivation and communication.
Research interests: Multicultural studies such as Attitudes and Perceptions of Islamic Banking among Muslims and non-Muslims; Negotiation Styles among Chinese, Indians and Malays; Marketing Effectiveness of Multinational Corporations vs. Local Firms; Market Orientation, Buying Process and Loyalty Marketing. Recently, Dr. Loo developed an interest in Small Business, Global Competitiveness and Spirituality at Workplace research.
Articles Refereed Journals
2015 “Canadian Small Business Exporters: Performance, Challenges and Recommendations for Sustainable Growth,” International Journal of Arts & Sciences, CD-ROM. ISSN: 1944-6934: 08(01):573–605 (2015)
2014 “Advertising by Values: Implications for Global Integrated Brand Promotion,” International Journal of Business and Management Studies, CD-ROM. ISSN: 2158-1479: 03(02): 1-18 (2014)
2012 “Global Competitiveness: Top Five Nations Last Decade and Next Decade,” International Journal of Business and Management Studies, CD-ROM. ISSN: 2158-1479: 1(3):391–412 (2012).
“Negotiating with the Malaysian Chinese: Versatile Partners for Business Expansion in Asia,” International Journal of Business and Emerging Markets, Vol. 4, No. 4, 2012 pp. 293-312.
2011 “Business with Malaysian Chinese,” International Journal of Arts & Sciences, CD-ROM. ISSN: 1944-6934:4(09):79–98 (2011).
2010 “Attitudes and Perceptions towards Islamic Banking among Muslims and non-Muslims in Malaysia: Implications for Marketing to Baby Boomers and X-Generation,” International Journal of Arts and Sciences, 3(13): 453-485 (2010) CD ROM. ISSN: 1944-6934.
2001 “Pratiques de negociation en Malaise,” Decisions Marketing, France, No. 24 September-December, pp. 49-57.
Articles Non-Refereed Journals
2015 “Integrating Customer Service and Online Media Effectively” targeted at Level 2 to 4 Executives and Managers in the Singapore Institute of Management’s platforms such as staff intranet, Facebook and Today’s Managers and potential external platforms such as news media, mass media and radio interviews.
2014 A Review of “Academic Leadership and Governance of Higher Education: A Guide for Trustees, Leaders, and Aspiring Leaders of Two and Four-Year Institutions,” Canadian Journal of University Continuing Education, Vol. 40, No 2 (2014)
2012 A Review of “Multicultural Student Services on Campus: Building Bridges, Re-visioning Communities,” Journal of University Continuing Education, Volume 38, No 1 (2012).
2011 “Inbox Overload and Email Etiquette,” Simply Her, Singapore, September, pp. 114 -115.
2003 A review on “Services Marketing in Asia: Managing People, Technology and Strategy,” Management, Malaysian Institute of Management, March, p. 22.
2001 “Hope or Hype: E-Commerce the Competitive Advantage in 21st Century,” translated and published in Nan Yang Siang Pau (Chinese Press), Malaysia.
“Know Your Personality Type When Dealing with Customers,” myHRpal.com, May
“Prospecting: Key to Business Expansion,” myHRpal.com, June
“How to Qualify a Prospect,” myHRpal.com, July
“New Customer vs. Regular Customer Prospecting,” myHRpal.com, August
1990 “Authority Styles,” Esteem November-December, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 36-38.
“Delegation Styles,” Esteem May-June, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 38-40.
“My Manager, My Coach,” Esteem July-August, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 34-36.
Reviewer: Conference Abstracts and Research Publications
2014 Reviewed two conference abstracts for the International Forum on Knowledge Asset Dynamics at Matera, Italy from June 11 to 13, 2014: “The Management of Intangibles for Sustainable Growth: is there a link with the Dow Jones Sustainability Index?” and “Best Practices of Corporate Governance: A Key to Sustainability in Albanian Joint Stock Companies?
2013 Reviewed two scholarly papers for Canadian Council for Small Business and Entrepreneurship Conference from May 2-4, 2013 at Royal Roads University, Victoria.
Reviewed manuscript “Shared Leadership and Team Effectiveness: Moderating Effects of Task Interdependence” for African Journal of Business Management.
2011 Reviewed two scholarly papers for Canadian Council for Small Business and Entrepreneurship Conference from Sep 28-30 at University of Windsor, Ontario.
Reviewed two scholarly papers for International Journal Business of Emerging Markets.
2010 Reviewed two scholarly papers for the Business and Management Quarterly Review.
2015 “Spirituality at Workplace: Practices, Challenges and Recommendations” at the Spirituality and Creativity in Management World Congress at the ESADE School of Business, Barcelona, Spain from April 23-25, 2015
“Spirituality at Workplace: Managing Mental Well-Being” at the International Mental Health Congress: Mental Health for All, Connecting People and Sharing Experience in Lille, France from April 28-30, 2015.
“The Global Competitiveness of China among BRIC Nations: Performance, Issues and Recommendations for Sustainable Growth” at the Frontiers of Business Research in China at the Renmin University in Beijing from May 22-23, 2015
“The Global Competitiveness of BRIC Nations: Performance, Issues and Implications for Policy” at the Society of Interdisciplinary Research in Osaka from July 2-3, 2015 (paper accepted and participation confirmed).
2014 “Canadian Small Business Exporters: Performance, Challenges and Recommendations for Sustainable Growth,” at the Anglo-American Conference for Academic Disciplines, London, UK from November 4 to 7, 2014. Chaired Marketing Track Session.
“Small Business Issues: Impact of Canada’s Global Competitiveness and Recommendations for Sustainable Growth at the International Forum on Knowledge Asset Dynamics at Matera, Italy from June 11 to 13, 2014.
“Advertising by Value: Implications for Global Integrated Brand Promotion” at the International Journal of Arts and Sciences Conference at Barcelona, Spain from June 16 to 19, 2014.
“Identifying Small Business Barriers” at the Canadian Council for Small Business and Entrepreneurship 2014 Conference, May 22 to 24, 2014 in Antigonish, Nova Scotia.
2013 “Small Business Export Issues: Implications and Recommendations to Enhance Canada’s Global Competitiveness” at the Canadian Council for Small Business and Entrepreneurship 2013 Conference, May 2-4, 2013 in Victoria, BC.
2012 “Global Competitiveness: Top Five Nations Last Decade and Next Decade” at the International Journal of Arts and Sciences Conference at University of Nevada Las Vegas, March 13-16, 2012. Chaired Marketing Track Session.
2011 “Negotiating with the Ethnic Chinese Small Business Entrepreneurs” at the 27th Annual Conference of the Canadian Council for Small Business and Entrepreneurship, September 29 – October 1, 2011 in Windsor, Ontario, Canada. Selected as one of the three best papers at the conference.
“Business with Malaysian Chinese” at the International Journal of Arts and Sciences Conference, May 23-26, 2011 at Ryerson University, Toronto. Chaired Marketing Track Session.
2010 “Managing by Values: Implications for Marketers” at the International Business Conference-Managing by Values: Beyond Cultures and Generations, MacEwan University, Edmonton, May 2-4, 2010.
“Attitudes and Perceptions towards Islamic Banking among Muslims and Non-Muslims in Malaysia: Implications for Marketing to Baby Boomers and X-Generation” at the International Journal of Arts and Sciences Conference, Harvard University, May 31-June 03, 2010.
2015 Conducted management training workshop on “Enhancing Creativity at Work” for Human Resources Managers and Practitioners of Catholic Charities, Catholic Social Services and Sign of Hope, Edmonton on February 20, 2015.
Served as panel consultant for marketing planning session of Anthony at Your Service to help individuals with autism to become entrepreneurs for the Autism Society for Edmonton Area.
Volunteered as Face Painter on Community Day at Evangel Assembly since 2010.
Served as facilitator at Alpha programs at Millwoods Assembly since 2008.
2013 Served Breakfast to about 100 homeless men at the Father’s House, former Ukranian Pentecostal Temple, May 25, organized by the Men’s Action Group of Evangel Pentecostal Assembly.
2012 Served Christmas Dinner to over 100 homeless and needy people at the Father’s House in downtown, opposite Pacific Mall, December 24
2011-2012 Volunteered 125 hours at Bissell Centre in Human Resources Job Analysis of organization’s workforce.
I can do all things through Christ who strengthens me. Philippians 4:13.
The fear of man bringeth a snare: but whoso putteth his trust in the LORD shall be safe. Proverbs 29:25
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” Marianne Williamson (1992), A Return to Love: Reflections on the Principles of “A Course in Miracles”