About this Certificate
Social media tools have created a two-way conversation between customers and marketers that organizations of all sizes can use to reach their target audiences. In only a few hours per week and little or no financial investment, become an active, collaborative social media contributor, and drive results in line with your business objectives.
By exploring real world situations and current case studies, students will learn the principles of social media, the fundamentals of branding and building online communities, as well as how to execute and measure the success of a social media strategy. In addition, students will have the opportunity to work interactively to create a hands-on social media plan for a local organization.
This program is offered in collaboration with Mount Royal University.
- XCSP 10017 – Foundations of Social Media for Business
- XCSP 10018 – Social Media Strategy
- XCSP 10019 – Online Community Engagement
- XCSP 10020 – Social Media Analytics and Optimization
Program Hours: 51
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Step 1: Select the Course Reference Number above.
Step 2: You will be directed to a page to register as a student with CUE’s Office of Extension & Culture.
Step 3: Upon submission, you will then register with Mount Royal University and proceed to booking your courses.