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Reopening CUE for the 2020-21 Academic Year

Public Relations and Communications Management

About this Certificate

Public relations and communications management professionals require highly developed skills to create, build and maintain relationships and organizational reputations for corporations, businesses, government, non-profit and charitable organizations.  This new certificate is ideal for those requiring practical public relations skills to enhance their employment or volunteer commitments, as well as those considering a career change.

Replacing the Public Relations Extension Certificate, this Public Relations and Communications Management program extensively explores new and relevant subject matter in the evolving PR industry, with an emphasis on harnessing the power of digital communication. Learning from experienced professionals provides students with the relevant information and skills to successfully design, implement and evaluate public relations projects in any organization.

This program is offered in collaboration with Mount Royal University.

Required courses:

  • XBPR 10100 – Fundamentals of Public Relations and Communications Management
  • XBPR 10101 – Applied Writing and Editing for Public Relations
  • XBPR 10102 – Business Basics for the PR Practitioner
  • XBPR 10103 – Social Media Strategies and Crisis Communication
  • XBPR 10104 – Communication Research, Evaluation and Analytics

Program Hours: 105

Course Schedule

Subject CodeCourse Reference NumberCourse Format*Start DateEnd DateCourse Fees
(Plus GST)
XBPR 10100 90701Live, Online,
 11-Sep-2020 19-Sep-2020 $459.00
XBPR 10101 90702Live, Online,
04-Dec-2020 12-Dec-2020 $459.00
XBPR 10102 90703Live, Online,
25-Sep-2020 03-Oct-2020 $459.00
XBPR 10103 90705Live, Online,
13-Nov-202021-Nov-2020  $459.00
XBPR 10104 90704Live, Online,
16-Oct-202024-Oct-2020  $459.00

*Live, Online Class Requirements:

You will use Google Suite (Google Classroom, Google Meets) to participate in this live, online class. You will need to access the class through a laptop or desktop computer that has a functional webcam and microphone. A reliable Internet connection is required. Google Chrome browser is recommended for best results.  

Register today!

Step 1: Select the Course Reference Number above.
Step 2: You will be directed to a page to register as a student with CUE’s Office of Extension & Culture.
Step 3: Upon submission, you will then register with Mount Royal University and proceed to booking your courses.