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Reopening CUE for the 2020-21 Academic Year

Marketing and Strategic Communications

About the Certificate

Gain practical, hands-on exposure to the latest marketing strategies, tactics and best practices, including word of mouth marketing, social media, content marketing and integrated marketing communications.

Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic marketing decisions.

This program is offered in collaboration with Mount Royal University.

Required courses:

  • XCSP 10017 – Foundations of Social Media for Business
  • XMKT 20006 – Marketing and Strategic Communications
  • XMKT 20005 – Brand Strategy
  • XMKT 20004 – Integrated Marketing Communications (IMC)
  • XMKT 20002 – Digital Marketing Research
  • XMKT 20003 – Word of Mouth Marketing (WOMM)
  • XMKT 20001 – Content Marketing Strategy

Program Hours: 102

Course Schedule

Subject CodeTerm OfferingCourse Reference NumberStart DateEnd DateCourse Fee
(Plus GST)
XCSP 10017-002 9080821-Sep-202018-Oct-2020$399.00
XMKT 20006-002 9081521-Sep-202018-Oct-2020$429.00
XMKT 20005-002 9081413-Oct-202008-Nov-2020$429.00
XMKT 20004-002 9081202-Nov-202029-Nov-2020$429.00
XMKT 20002Not offered this term   
XMKT 20003Not offered this term   
XMKT 20001-002 9081316-Nov-202013-Dec-2020$429.00

Register today!

Step 1: Select the Course Reference Number above.
Step 2: You will be directed to a page to register as a student with CUE’s Office of Extension & Culture.
Step 3: Upon submission, you will then register with Mount Royal University and proceed to booking your courses.