About the Certificate
Community investment (CI) professionals help Canadian businesses have a positive social and environmental impact on society. They align a company’s business goals with the needs, opportunities and aspirations of the communities in which it operates. A strong CI strategy will build and promote the company’s brand, inspire employees and enhance the community.
This program is designed to prepare students to become informed CI practitioners who will be able to establish and manage CI strategies to complement business and community objectives and needs. This program introduces both industry standards and innovative approaches to CI.
The primary audience for this program is professionals working for large and medium-sized businesses who have responsibilities for enacting their company’s philanthropy, corporate citizenship, community engagement or social responsibility activities. Others who may benefit from the program include nonprofit executives, grant-makers, fundraising professionals, and professionals working in employee engagement, marketing or sponsorship.
This program is offered in collaboration with Mount Royal University.
- XNPC 20103 – The Meaning and Purpose of Community Investment
- Be introduced to the tools and processes to manage successful and effective community investment programs. Gain a broad overview of how community investment fits with related functions such as corporate social responsibility, sustainability and shared value.
- XNPC 20102 – The Community Sector Landscape: Building Effective Partnerships
- Explore the diverse landscape of Canada’s nonprofit and charitable organizations serving a range of issues important to Canadian society. Understand the potential for corporations and businesses to engage and invest in nonprofits in ways that are meaningful and reflective of best practice in corporate social responsibility and community investment.
- XNPC 20100 – Designing a Community Investment Strategy
- Learn how to evaluate business models and identify stages of community investment that explore design thinking, shared value and collaborative efforts. Identify strategies to address complex social issues and develop a framework for a CI program that will meet the objectives of multiple stakeholders.
- XNPC 20101 – Implementing a Community Investment Strategy
- Gain a comprehensive overview of the theories and management tools necessary to implement community investment strategies in your organization. Develop the knowledge and management skills for dealing with complex organizational structures, varying stakeholder needs and changing landscapes. Enhance your personal CI insight, develop organizational strategies for implementing CI strategy, evaluate relevant tools, and manage for national and global contexts.
Optional Courses (choose one):
- XNPC 20200 – Social Innovation and Changemaking
- Are you involved, or interested in becoming involved, in social change initiatives in the public , private or community sectors? Gain the foundational knowledge and begin to build a toolkit for mindful action that will be built upon through the remaining courses in this certificate program. you will be exposed to a brief history of social innovation and the seminal definitions, actively explore current issues and tensions locally and globally , and learn about the principles, mindsets, tools and practices required to affect meaningful change.
- XMKT 20006 – Marketing and Strategic Communications
- Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today’s marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
- XNPC 20201 – Mobilizing for Systems Change
- How do we challenge and change the systems that perpetuate social problems? Learn to use a systems thinking and systems leadership approach to address complex, entrenched challenges. You will be exposed to frameworks that aim to transform the conditions that led to the problems, and approaches that enhance resilience in these shifting systems. Through case studies and relevant examples, you will explore processes and practices , such as collective impact, stakeholder/ecosystem mapping, partnership brokering, and more. you will also be exposed to facilitation practices to enhance your ability to effectively engage diverse stakeholders in social change initiatives.
- XNPC 10003 – Strategic Sustainability and the Energy Industry: An Introduction
- This course includes an in-depth exploration of stakeholder engagement and the social elements of sustainability from global, regional and local contexts. You will be presented with a high-level overview of stakeholder topics in Canada, including land rights and court cases, engagement approaches and an awareness of Indigenous cultures and perspectives.
- XMGD 10046 – Effective Facilitation for Managers and Leaders
- In today’s organizations, effective facilitation skills are essential. Explore techniques and strategies to manage meetings and work sessions that are productive and reach desired outcomes. Gain insight into the role of the facilitator to identify objectives, manage participation and conflict, build trust and rapport, and develop action plans.
- XNPC 20011 – Introduction to Voluntarism in the Nonprofit Sector
- Volunteers donate over one billion hours to charities each year, a value of over $14 billion to Canada’s economy. It is imperative for nonprofit organizations to manage this valuable resource effectively. Find out how to plan an effective volunteer program, motivate volunteers, provide meaningful volunteer job development, and recruit, select and train volunteers.
- XNPC 20015 – Fund Development and Corporate Philanthropy
- Look at fundraising from both a nonprofit and a private sector perspective. From the nonprofit perspective, discuss how to raise funds. On the corporate side, discuss how to create funding programs.
- XNPC 20202 – Evaluating Social Innovation
- Evaluation and measurement are critical to developing social innovations that tackle tough social, economic and environmental challenges. You will be introduced to the basics of evaluation, including evaluation purposes (e.g., developmental, formative and summative). You will also explore issues related to developing evaluation designs, identifying and developing indicators and measures, and the importance “failing forward” and “intelligent failure.”
- XNPC 20203 – The Promise of Social Innovation Labs
- How can you move your change initiative from round table talks to action? Learn promising practices that are emerging in the social innovation ecosystem to draw on the strength and creativity of the right collective to help steward solutions through the use of social innovation labs. You will experience how to apply a selection of social innovation lab tools to navigate and make progress on a complex social challenge.
Program Hours: 75
|Subject Code||Course Reference Number||Start Date||End Date||Course Fee|
Optional courses (choose one):
|Subject Code||Term Offering||Course Reference Number||Start Date||End Date||Course Fee|
|XNPC 20200||Not offered this term|
|XNPC 20201||Not offered this term|
|XNPC 10003||Not offered this term|
|XMGD 10046||Not offered this term|
|XNPC 20202||Not offered this term|
|XNPC 20203||Not offered this term|
Step 1: Select the Course Reference Number above.
Step 2: You will be directed to a page to register as a student with CUE’s Office of Extension & Culture.
Step 3: Upon submission, you will then register with Mount Royal University and proceed to booking your courses.