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Reopening CUE for the 2020-21 Academic Year

Community Investment Professional Certificate

About the Certificate

Community investment (CI) professionals help Canadian businesses have a positive social and environmental impact on society. They align a company’s business goals with the needs, opportunities and aspirations of the communities in which it operates.  A strong CI strategy will build and promote the company’s brand, inspire employees and enhance the community.

This program is designed to prepare students to become informed CI practitioners who will be able to establish and manage CI strategies to complement business and community objectives and needs. This program introduces both industry standards and innovative approaches to CI.

The primary audience for this program is professionals working for large and medium-sized businesses who have responsibilities for enacting their company’s philanthropy, corporate citizenship, community engagement or social responsibility activities.  Others who may benefit from the program include nonprofit executives, grant-makers, fundraising professionals, and professionals working in employee engagement, marketing or sponsorship.

This program is offered in collaboration with Mount Royal University.


Required courses:

  • XNPC 20103 – The Meaning and Purpose of Community Investment
    • Be introduced to the tools and processes to manage successful and effective community investment programs. Gain a broad overview of how community investment fits with related functions such as corporate social responsibility, sustainability and shared value.
  • XNPC 20102 – The Community Sector Landscape: Building Effective Partnerships
    • Explore the diverse landscape of Canada’s nonprofit and charitable organizations serving a range of issues important to Canadian society. Understand the potential for corporations and businesses to engage and invest in nonprofits in ways that are meaningful and reflective of best practice in corporate social responsibility and community investment.
  • XNPC 20100 – Designing a Community Investment Strategy
    • Learn how to evaluate business models and identify stages of community investment that explore design thinking, shared value and collaborative efforts. Identify strategies to address complex social issues and develop a framework for a CI program that will meet the objectives of multiple stakeholders.
  • XNPC 20101 – Implementing a Community Investment Strategy
    • Gain a comprehensive overview of the theories and management tools necessary to implement community investment strategies in your organization. Develop the knowledge and management skills for dealing with complex organizational structures, varying stakeholder needs and changing landscapes. Enhance your personal CI insight, develop organizational strategies for implementing CI strategy, evaluate relevant tools, and manage for national and global contexts.

Optional Courses (choose one):

  • XMKT 20006 – Marketing and Strategic Communications
    • Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today’s marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
  • XMGD 10046 – Effective Facilitation for Managers and Leaders
    • In today’s organizations, effective facilitation skills are essential. Explore techniques and strategies to manage meetings and work sessions that are productive and reach desired outcomes. Gain insight into the role of the facilitator to identify objectives, manage participation and conflict, build trust and rapport, and develop action plans.
  • XNPC 20011 – Introduction to Voluntarism in the Nonprofit Sector
    • Volunteers donate over one billion hours to charities each year, a value of over $14 billion to Canada’s economy. It is imperative for nonprofit organizations to manage this valuable resource effectively. Find out how to plan an effective volunteer program, motivate volunteers, provide meaningful volunteer job development, and recruit, select and train volunteers.
  • XNPC 20015 – Fund Development and Corporate Philanthropy
    • Look at fundraising from both a nonprofit and a private sector perspective. From the nonprofit perspective, discuss how to raise funds. On the corporate side, discuss how to create funding programs.
  • XCFR 20004 – Negotiating with Integrity
    • Begin to examine the concepts of negotiating with integrity and consider their application in the business community. Identify key skills and processes which assist in effective negotiations and consider key elements in preparing to negotiate. Be introduced to the four-stage model of negotiation: interests, options, agreements and alternatives.

Program Hours: 75

Course Schedule

Required Courses:

Subject CodeCourse Reference NumberStart DateEnd DateCourse HoursCourse Fee
(Plus GST)
XNPC 20103-00330619 4 Jan 2021 1 Feb 202115 hrs $409.00
XNPC 20102-00330617 1 Feb 2021 1 Mar 202115 hrs $409.00
XNPC 20100-003306151 Mar 2021 29 Mar 2021 15 hrs$409.00 
XNPC 20101-0033062129 Mar 2021  26 Apr 202115 hrs$409.00 

Optional courses (choose one):

Subject CodeCourse Reference NumberStart DateEnd DateCourse HoursCourse Fee
(Plus GST)
XMKT 20006-0023053422 Feb 202121 Mar 202115 hrs$429.00
XMGD 10046 Not offered this term   
XNPC 20011-002304831 Mar 202129 Mar 202115 hrs$379.00
XNPC 20015-0023048722 Mar 202119 Apr 202115 hrs$379.00
XCFR 20004Not offered this term

Register today!

Step 1: Select the Course Reference Number above.
Step 2: You will be directed to a page to register as a student with CUE’s Office of Extension & Culture.
Step 3: Upon submission, you will then register with Mount Royal University and proceed to booking your courses.