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Marketing Emphasis

Marketing professionals rely on a variety of skills to secure customers and build brand loyalty. To be on top of their game, they research, create, and design from inception.

Coursework in the Marketing Emphasis of the Bachelor of Management program at Concordia University of Edmonton introduces you to:

  • advertising methods
  • consumer behaviour
  • international marketing
  • promotion strategies
  • research techniques
  • strategic marketing

Be the marketing professional that knows how to ‘get things going’. With a Bachelor of Management degree and a marketing emphasis from Concordia University of Edmonton, you can pursue careers that include, but are not limited to, marketing manager, market research analyst, project manager, public relations professional and sales representative.

For more information on admission requirements, please refer the Academic Calendar.